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How Do You Identify A Good or Bad Back Link

Mar 13

Getting other sites to connect to yours is a crucial step in increasing your search engine results. However, quality trumps number when it comes to link development, and not all links are made equal. So, what distinguishes a "good" from a "poor" SEO backlink?

When calculating how well a website will rank on Google, there are several elements to consider. Because Google's algorithm is updated on a regular basis, it's important to remain current on its website ranking standards. The quality of your content, the speed and security of your website, user experience, whether your site is mobile-friendly, the age and authority of your site, and social signals are all factors that Google considers. However, one SEO component has stayed rather constant: the importance of backlinks. These are links to your website that come from other high-quality, reliable sources.

What constitutes a bad or bad link?

There are 'good' and 'poor' connections in the Google universe. Google will examine your site's inbound connections, and if it discovers that you have a profile full of poor links, it may levy a Google Penalty, thereby removing your site from the search results. Unsurprisingly, you don't want any poor links on your website!

A poor backlink is one that originates from a shady website. Google has committed to deleting sites with poor connections throughout the last decade and can detect unnatural link development on a site.

Previously, website owners were using black hat SEO to violate Google's Webmaster Guidelines. People were essentially paying for connections in order to improve their ranks and authority.

Backlink building is a powerful SEO tactic for increasing page authority – but only if the links are earned naturally from high-quality sources.

How to identify a bad backlink

There are several web sites that can assist you in identifying spam backlinks. For example, Google Search Console lets you see a list of websites that connect to your site. Although the majority of the connections you'll see here are beneficial to your SEO, there may be some that aren't trustworthy and are harming your site.

If the world of good vs. poor backlinks for SEO is a mystery to you, speak with an SEO expert or a consultant who understands how search engines assess your website and can make modifications to boost your ranking through SEO link building.

5 ways to know a link is bad for SEO

Ask yourself these questions:

  • Is this a website that I should visit? It's probably a decent link if it is. However, if the link is irrelevant, Google is likely to consider it spam.
  • Is it possible that the website is attempting to sell you a link? Purchasing backlinks in order to increase your search ranks is against Google's standards. If a website is attempting to sell links, stay away.
  • Is the anchor text on the webpage important? This is a poor link if the site has a slew of links with anchor text related to spammy subjects or connects to a broad range of irrelevant content sites.
  • Is there any content on the site that isn't working? Broken pages suggest that a site isn't well-maintained or isn't updated on a regular basis. If a website doesn't appear to be trustworthy, it usually isn't.
  • Is there any stuff that hasn't been curated? Is the site well-edited by someone who is responsible for the content's quality, or is it a 'free for all' where anybody may submit an article loaded with (bad) links?

White hat SEO vs black hat SEO

Link building strategies should be done naturally and in accordance with Google's recommendations for long-term viability and performance of your website.

The technique of applying organic link building strategies to boost your online exposure in search results is known as 'white hat SEO.' The following are some examples of white SEO link building techniques:

  • Posting by a guest poster
  • Increasing the visibility of your content
  • Illustrations and infographics are examples of visuals that may be created.
  • Commenting on blogs and websites with a lot of authority
  • Unethical tactics known as "black hat SEO" are used to help your website rank higher in search engines. These tactics are not approved by Google, and if it discovers evidence of them on your site, you may face a penalty. These penalties will have a detrimental influence on your rankings, and getting back on track with your search strategy will be incredibly tough.

The following are examples of black hat SEO techniques:

  • Hidden links
  • Automatically generated content
  • Link schemes
  • Keyword stuffing
  • Irrelevant anchor text

What makes a good backlink?

With all of this discussion about poor links, you're undoubtedly wondering, "How can I earn good connections to my site?" Patience and time are the answers. As links continue to be vital to Google, good link development is a key cornerstone of a successful SEO strategy. Good links aren't always simple to come by, which is why hiring an SEO expert might help your site climb the ranks faster.

How to build good links

To build good links, always adopt the following as standard practice:

  • Use relevant anchor text
  • Don’t place links with over-optimised anchor text
  • Do not use exact match keyword anchor text
  • Get links from good authority sites that are relevant to your sector

In summary

There is a correct method to build links and a bad way to develop links. To avoid Google penalties and enhance your position and traffic, focus on white hat SEO strategies and avoid black hat SEO techniques at all costs.