The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been an integral part of traditional marketing and business. Recently, it appears to me that the subject of funnels being used in Internet business is popping up all over the internet.
Many people want to know more about the marketing concept and how it can be used in their online business marketing efforts. If you would like to know something more about sales funnels to help you with effective Internet marketing I invite you to continue reading.
What is the Sales Funnel?
A marketing funnel isn't a funnel. In this case, the use of the term funnel is to visual define the process of selling from beginning to the conclusion. Because it uses a wide opening for customers who are "Unqualified prospects" at the top and a much narrower opening to convert sales at the bottom, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. They are those who may require your products and services, but have not been approached by you prior to. After a series of phone calls, sales and promotions later, you have reached customers who have purchased your products or services.
The effectiveness of a lead generation funnel is due to its ability to track the actions of your prospects throughout the expanded sales process. The sales funnel permits you to anticipate the amount of potential customers who will ultimately be customers by determining the qualified prospects at each stage.
You can make use of the sales funnel to identify where and how your sales procedure is succeeding or failing, and if you are not getting enough potential customers. This will allow you to decide where you should concentrate your efforts and to keep sales at a required level, as well as, to achieve your marketing objectives. It is a tool to manage and gauge the customer's sales process.
The Sales Funnel Top Front or End
The top part of your sales funnel will require the most constant testing and will be the most engaged. Your imagination and resources will only limit the amount of front-end strategies that you could create.
The primary goal of the front-end will be to draw potential customers and convert them into buyers later on in the selling process.
The potential customer is "qualified" when they sign up or sign up for something you offer. This is the point of the sales funnel that the potential customer or "Unqualified Prospect" becomes qualified leads because they have taken an action that may have enough interest to purchase your product or service.
You need to drive targeted traffic on your blog, website or squeeze page for your front-end to work. PPC advertisements, articles for marketing, PPC advertising, social media such as Google+, Twitter and Facebook, YouTube, banners as well as blogging, forum posting and content marketing are all great resources.
There are many methods to "qualify","qualify" the "Unqualified Prospect". One of the best methods to determine the quality of prospects is to create a squeeze page. This allows you provide something valuable to your product that users can receive for free, or at a substantially reduced price in exchange for their name and email. The items offered range from video and newsletters to ebooks, e-mail courses, related reports and more.
The front end of your sales funnel is where potential customers are drawn to your company. The back-end is what we need to focus on.
The Bottom of the Funnel or The Back-End
The back or bottom of the sales funnel is where most sales and profits are made. This is typically the place where you sell the most costly products. These products would all be relevant to the same market, however they are offered in various formats, like video, audio and live interactions.
The primary distinction between the front-end of the service and the back-end is the kind of service or cost of the customer.
It's true that only a tiny percentage, perhaps 1-2% of the total number of people who enter your front-end, will end up in your back-end. This is fine, as this small group will be investing much more money.
Front-end products and services might be priced at less than $100 however back-end products, services, and services typically run in the 100s and 1000s. This makes the top of the sales funnel or back-end, the main source for income for your Internet business. It's also the most reliable and stable area in the sales process.
As I mentioned the sales funnel can be as simple or as complicated as your creativity or resources permit.
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