Amazon Marketing Cloud (AMC) Explained

Jul 19

The Amazon Marketing Cloud is a suite of services that marketers can use to optimize and promote their products. It’s a fast-growing segment of the marketing cloud market, with both established players and emerging vendors investing in it. It provides simple, scalable, and cost-effective solutions for marketers who want to focus on the execution of their marketing campaigns rather than the technical details behind those campaigns.

If you’re considering using any of these services for your next marketing campaign, then this blog post will give you all the information you need about the different types of services that exist under the Amazon Marketing Cloud umbrella.

What is the Amazon Marketing Cloud?

The Amazon Marketing Cloud is a growing network of marketing tools and services that can be used to promote products across multiple Amazon channels. The tools available include Amazon Advertising, Amazon Product Ads, Sponsored Products, Amazon Marketing Events, Amazon Marketing Platform, and Product Ads Connect. The Marketing Cloud has been designed to help marketers optimize and scale their Amazon marketing campaigns without needing to understand the technical details.

Marketers can use the toolset to manage their campaigns across Amazon’s different marketing channels. This offers huge potential for brands to scale their marketing efforts and promote their products on a much wider scale across Amazon. The Marketing Cloud also offers the potential for Amazon to tap into the wider marketing budgets of brands and tap into their potential to drive sales outside of Amazon.

To know more about it, you can definitely take guidance from an expert amazon marketing consultant. They will guide you all on how to conduct all the marketing activities to make sure that your products are placed well on Amazon. You can take help from such an agency named Urtasker which will also help you with amazon account management services as well!

Amazon Advertising

Amazon Advertising is the first and most well-known part of the Amazon Marketing Cloud. It has been around since 2015 and continues to grow in popularity, with $2 billion in ad spend forecasted to be on Amazon by 2020. Amazon Advertising works as an alternative to Google Ads (formerly known as Google AdWords). It allows brands to target their ads to relevant search terms in order to drive traffic to their product pages and sell more products.

There are two ways to do this: -

Product Display Ads

This is where brands promote their own products by targeting their ads to relevant search terms and driving traffic directly to their product pages

Amazon Product Ads

Amazon Product Ads is a paid advertising solution that allows brands to promote their products on Amazon. It’s an easy-to-use self-serve tool that allows brands to promote their own products through Sponsored Products and Product Display ads. Product Ads provide a more targeted option than Sponsored Products, allowing brands to select search terms that are more relevant to their product listings.

Product Ads are available in the United States only, and brands need at least one active Amazon listing in order to use them. Product Ads are charged on a cost-per-click (CPC) basis, so you’re only charged when someone clicks on your ad and is directed back to your product page.

Amazon Sponsored Products

Amazon Sponsored Products allows brands to promote their products by bidding on search terms that are relevant to their products. It’s a form of pay-per-click (PPC) advertising, where you pay Amazon whenever someone clicks on your ad and is then sent to your product page. This can be a lucrative strategy if you’re able to bid on the right search terms and generate a high number of clicks.

Amazon Sponsored Products also allows brands to create automatic campaigns that are highly scalable and can be managed within a central dashboard. This means that as your ad spend grows, you can scale your campaigns to meet that increase in spending by managing all campaigns within the same central location.

Amazon Marketing Events

Amazon Marketing Events allow marketers to tap into specific product launches and other Amazon events to generate more sales. Every year amazon marketing consultant community eagerly waits for these events.

Amazon Marketing Events are split into three categories: -

Product Launch Ads

This allows brands to run ads during specific product launches on Amazon, for example, Prime Day or Black Friday, and drive an increased number of sales from that event. –

Amazon Marketing Platform

The Amazon Marketing Platform is a solution for marketers who want to create their own ads and run them across Amazon’s different marketing channels. Amazon’s Marketing Platform allows you to build your own ad campaigns and select the products you want to target. It also allows you to tap into Amazon’s data and use its machine learning algorithms to target the most relevant customers.

Marketers who use Amazon’s Marketing Platform can create all types of ads, including Sponsored Products, Product Display Ads, and Product Launch Ads. They can also build audience segments and run their ads across the Amazon shopping experience, including the Amazon homepage, search results, product pages, and other areas of the site.

Summing up

The Amazon Marketing Cloud is a growing network of marketing tools and services designed to help marketers manage their Amazon marketing campaigns. The Marketing Cloud is made up of Amazon Advertising, Amazon Product Ads, Amazon Sponsored Products, Amazon Marketing Events, and Amazon Marketing Platform. The Marketing Cloud has been designed to help marketers optimize and scale their Amazon marketing campaigns without needing to understand the technical details.