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Johnny Chen Media Houston SEO Company | How To Pick A Domain For New SEO Project

Feb 10


The domain for your website is a critical factor of any new SEO project.

Whether you are an experienced SEO expert or new to the field, understanding, tracking, and increasing your Google ranking plays a big role in the success of your website.

In order to hit target sales, you need to pick the right domain for your new SEO project—and then establish authority in your niche. But what’s the perfect formula across the board? What domain should you be using for your new SEO project?

It all depends on your niche, the Google algorithm, and your vision for the business. Typically, what you should NOT do is to use the EMD (Exact Domain match).

For example when your keyword is: ‘Houston’s best attorney” you don’t want to use — Google knows better.

The data also shows the most websites in any industry, which rank number 1 are not the exact domain match. If you want to be in the top 10 percent in your niche, use the formula I am giving you below.


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Why Does the Domain For New SEO Project Matter?

Domain names are easily one of the most important things to ensure the success of your website—and stop you from wasting your budget.

You optimize your SEO ranking to get people on your website, in your universe, to generate sales for profit. Ideally you want a website that makes you money while you sleep, right?

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Case Studies – check out our current customers yourself and see your future results first, before we make any kind of commitment.
  • Paid Media – effective paid strategies with clear ROI.

Essentially, you market in the hopes that people will do what you want them to do and eventually produce profitable revenue for your company.

How will you know if your strategy is working?

SEO Ranking!

A SEO Ranking in the right keyword will get a lot of people to visit your website and buy. An ineffective domain for your new SEO project won’t.

If your SEO ranking is seriously low, you’ll know it’s time to re-evaluate your marketing plan. Similarly, if your SEO ranking is in the average to high range, you’ll have a better idea of what’s working.

Unfortunately, if you think tracking SEO ranking to find ways to increase them is too much work, you’ll end up wasting your time and money.

If you never take the time to see what gets your website to the top of google, it’ll be harder or even impossible to make your marketing more effective.

Your domain for your new SEO project matters.

Use Your Brand & Keyword

Google won’t rank you number 1 if you don’t have trust in your niche. So, if you give Google something, give them something good.

Research shows adding your name to your site will rapidly improve customer trust and eventually increase your SEO ranking. In fact, most people look at the name of a company before making a purchase and 83 percent of people are more likely to trust number 1 on Google more than an ad.

Also studies have shown that your domain for new SEO project ranks higher on Google just by adding your keyword to the domain.

Here’s how you can add your Brand & Keyword in your domain :

  • Add your niche: Every great law firm site has the word “law” in their domain because it builds trust in your niche and Google ranks you way higher.
  • Include your name: Many case studies of my clients have shown that adding your name to your domain can help position you as an authority in your niche and rank you higher.

Conclusion: Pick A Domain For New SEO Project

Picking the right domain for your new SEO project can improve the amount of traffic and your earnings with your website.

Remember, to pick the right domain, it  should include your name and your keyword.

Today I uploaded a new video, that can give you the exact step-by-step blueprint on how to pick the right domain and place you as the authority in your niche.

Contact us below here to find out how to get on top of Google.


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