A Plan To Get Your Google Business Profile Approved!
An excerpt from our latest podcast!
Welcome to the "Own the Lemonade Stand Podcast," Episode 3! Today, we're diving into the ever-evolving world of Google Business Profiles. Things are changing rapidly, making it increasingly challenging to get your profile approved. But fear not, we've got a plan to navigate this digital landscape and secure your spot on Google.
The Evolution of Google Business Profiles
In the past, Google Business Profiles were a local secret sauce, helping businesses shine in their communities online. But over time, they morphed from "Google My Business" to "Google Business Profile." This shift in popularity made it a necessity for local businesses to utilize, but it also attracted those looking to game the system. Locksmiths, HVAC companies, and service providers began capitalizing on Google Business Profiles, creating listings in multiple zip codes to dominate their markets.
Now, getting your Google Business account approved can be a challenging process. Many find their postcards not showing up, videos not being approved, and approval times becoming uncertain. So, how do you navigate this changing landscape? Let's break it down step by step.
The Foolproof Approach
Remember what we discussed in Episode 2 about using a private email address associated with your business, such as [email protected]. This establishes your identity as a legitimate business. When opening an account, select the option to use another email account rather than Gmail.
Step 1: Fill Out Your Profile
Don't get fancy with your business name; keep it genuine. Use your real business name, and ensure it matches your website, DBA, and everything else associated with your business. Fill out every section of your profile, making it look like a legitimate business site, but don't submit it just yet. Patience is key; we're about 30 to 45 days away from submission.
Building Online Authority
To strengthen your online presence and credibility, start by creating social media accounts for your business on platforms like Facebook, Instagram, LinkedIn, and more. Share content across these platforms and interlink them, making a list of links in one of your comments for easy reference.
Since YouTube is owned by Google, it's essential to establish a presence there. Create a branded YouTube account under your business email. Share your content across various social platforms, starting with WhatsApp, Facebook, Twitter, and more. Google pays close attention to these sites, so make sure you're active.
Creating Content and Building Links
Generate short videos or slideshows showcasing your business and products. Include your business name and website in the video descriptions, and link to all your social media platforms. This strategy helps build authority and legitimacy.
Citations and Authority Building
Citations are crucial for your online presence. They consist of your business name, address, and phone number listed on online directories or websites. Ensure your citations match your Google Business Profile details exactly. Use services like Legiit.com to find affordable citation-building options.
Local Associations and Chambers of Commerce
If you can, join local associations or chambers of commerce to strengthen your location-based authority. This reaffirms your presence in your chosen area.
Patience and Consistency
Keep up with your content creation and sharing for at least three to four weeks. Monitor your search results for your business name and relevant keywords. If you see your business appearing alongside other authority sites, you're on the right track.
Consider issuing a press release through platforms like Zexpwire.com to gain more online authority. Research affordable options such as Legiit.com and even Fiverr, as quality matters more than quantity for this application. Later you may want to be more selective.
Once you've built enough online authority and presence, submit your Google Business Profile for verification. Follow Google's instructions carefully, and if needed, meet their signage and verification requirements.
By following these steps patiently and consistently, you'll increase your chances of getting your Google Business Profile approved and set yourself up for online success. Remember, it's a journey, not a sprint, so stay committed to building your online presence and authority. Good luck, and may your lemonade stand thrive in the digital world!