How will Super Bowl LV differ from previous big games? What key behavioral changes should marketers observe?
To find out, AdColony surveyed more than 400 people ages 18 to 75 in North America.
The researchers found that COVID-19 affects people’s plans. Most of the respondents (69%) said they won’t be throwing a party. They also found that the behavior of the devices is changing. A quarter of respondents said they’ll be watching the game on a connected TV this year.
An infographic (below) explores these results and additional insights from the survey, including people’s commercial preferences.
Take a look at the infographic: