As Hispanic TV Consolidates, Demand for Broader Depictions of Latino Life Grows

Hispanics make up nearly 20% of the US population, but as television viewers and consumers, they are still an underserved community. That’s the hiring of Romina Rosado, executive vice president of entertainment and content strategy at NBCUniversal. In a panel discussion at the Adweek Elevate: Hispanic TV Summit, Rosado said media companies and their advertisers have “a huge …

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