Marketing

Most of us have seen the advertisements for these supposedly state-of-the-art headphones. As the camera slowly pans across smooth surfaces, the bass pounds through undeniably hype music to accentuate the flawless sound of the product and…

By early February 2021, Clubhouse - the invite-only drop-in audio chat app - had peaked in popularity, going from 3.5 million to 8.1 million downloads in just a few weeks. Would-be users hunted their contacts among users…

In the marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods. On the other hand, it can incentivize your team…

Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral advertisements such as the fiery "Match Made in Hell" by the dating platform Match and all the latest advertising work for Reynolds'…

As marketers, we crave data. Every day, our analytics platforms help us define who our target audience is, measure how well we are pursuing them, and what strategies we should pursue next. And if using an analytics platform is free or…

Twitter introduced the ability for iOS users to share tweets in Instagram Stories directly from the Twitter mobile application. Previously, this was only possible by taking a screenshot of a tweet and uploading it to the photo and video…

Since television began broadcasting live sporting events, viewers have occasionally seen a naked person prowling the pitch, followed by police or stewards. It is almost a sport for those who participate in it. With Wimbledon, the most…

According to a study by the GWI, people of all ages have the most favorable impression of television and e-mail advertising. The report is based on data from a survey of 2,000 internet users aged 16 to 64 in the United…

The need to post screenshots of Tweets in Instagram Stories is no longer necessary. Twitter announced Tuesday that iOS users can now share tweets directly with Instagram stories that were tested last December. Twitter A Twitter…

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