Marketing

The department store chain JCPenney has launched another private label brand, Loom + Forge, to reinvent itself as a target for household products. Top Line The new collection includes interior and exterior decoration as well as bed linen,…

This post is part of Made @ HubSpot, an in-house line of thought leaders, where we draw lessons from experiments conducted by our own HubSpotters. There are 72,000 new podcast episodes every day - which means five new podcasts are created…

Coca-Cola has hired Restaurant Brands International (RBI) vp, global head of design, Rapha Abreu, to join the multinational soft drinks organization as global vice president of design. After recently completing the popular Burger King…

Whenever I'm driving and see a Herb Chambers billboard, I smile. Image Source At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name.  And, after years of seeing those…

Editor's Note: This piece is part of our Columnist Network series that explores the tactical thoughts and actions of the senior Adweek community. Today Shutterstock's Stan Pavlovsky reflects on his early months as CEO as the demand for…

In an ideal world, marketers would have unlimited budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. The challenge, however, is that…

A few years ago I was hired as a content marketer at a small web design company. At the time, I thought one skill - and only one skill - would serve me well enough to be successful: the ability to write. I was a proud English graduate who…

"It's time for annual goal setting." Does this phrase create a feeling of fear or fear? Setting goals can feel like a chore for many, but it's critical to keeping the team engaged and motivated. Do not miss…

Who doesn't love free stuff? If I can find a free tool to do something I'd otherwise have to pay for in my marketing, I'm going to try the free one first. As long as I can achieve the same quality result from the free tool, there's no need…

Clubhouse just announced that it has completed its Series C funding round, valued at $ 4 billion. The round was chaired by the venture capital company Andreessen Horowitz, in which the investors Tiger Global and DST Global took part for…