SEO

Starting a new paid marketing campaign is not an easy task. There are logistical considerations, financial considerations, audience and duration considerations. Imagine you've decided to start a new Google Ads campaign. You have a vague…

You have an idea, carried out your research and maybe even found financing. You're ready to start a business - but how do you get people to your website or business? Pay per click ads (PPC) are one of the most effective ways to grow…

Squarespace is a popular website building platform. Publicly launched in 2004, the company hit a $ 100 million booking milestone in 2015. Today Squarespace has 3.79 million subscribers and annual revenue of $ 754.2 million. Here is an…

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re…

A content calendar (or “editorial calendar”) is a system used by content and marketing practitioners to organize, manage and schedule content production. On a macro level, a content calendar gives a top-level overview of everything that…

30 second summary: Most marketers diversify their content programs too quickly and jeopardize the program from the start Successful content marketers and media companies…

While future writers likely aren’t robots, artificial intelligence (AI) has enabled robot-human hybrid systems to create and edit content. However, there’s no need to worry about your job as a blogger or writer. AI-generated marketing…

Managing one social media account is a lot of work. In many cases, managing two or more (when you don’t need both) can be a nightmare. That’s why if you have many accounts on the same platform, it’s best to merge them. Thankfully,…

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do you make sure you are getting the most out of your paid ads? A few…

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site. You Google the domain name to see if it’s free, but it’s already been taken by someone…