Daveed Diggs Covers ‘I’m Gonna Be (500 Miles)’ as A part of Nature Valley’s Path Dedication
Daveed Diggs, the hugely popular Hamilton star who won both a Grammy and a Tony Award, is rebooting a retro classic for General Mills’ Nature Valley snack brand.
In a healthy 2-minute commercial, Diggs sings both parts on a cover of The Proclaimers’ hit “I’m Gonna Be (500 Miles),” with new lyrics reflecting the brand’s efforts to restore access to 10,000 miles of hiking trails in national parks in partnership with the National Park Foundation.
The spot from Mindshare Studio Content + shows Diggs and other characters walking in nature while hugging trees and singing lyrics, including: “We’re going to restore 10,000 miles and restore 10,000 more. The Nature Valley has made these trails accessible.
“I love spending time outdoors. When Nature Valley came up to me to recreate this catchy tune to encourage people to go outside, I took the chance,” Diggs said in a statement about the Campaign. “I love visiting our national parks and I hope it will lead to more people safely hitting the trails this year.”
“I’m Gonna Be (500 Miles)”, known for its catchy singalong atmosphere, had a rather unusual success story. Sung by the Scottish duo (and the twins) The Proclaimers, the song debuted in the UK in 1988 but didn’t reach North America until 1993 when it got a second life as a hit on the soundtrack of the Benny & Joon movie.
According to Nature Valley, the company has worked with the National Park Foundation for several years to restore hiking trails by removing invasive species, clearing areas, building boardwalks, and performing various repairs.
The video and details on restored trails are available via posts on the brand’s Instagram page, @nature_valley.
Kristin Atherton, General Mills’ Director of Branding, Snacks, and Natural / Organic added, “We are excited, and we hope that these restored trails will allow more people to find solace or recharge in America’s treasured national parks on the catchy remake of I’m Gonna Be (500 Miles) inspires more people to visit a park, get outside, and explore. ”
It’s not Digg’s first foray into advertising. Last year he made a cameo in a 90-second PSA ad for Budweiser, which dates back to the brand’s famous 1999 “Whassup” commercial. The spot about checking in with friends during the pandemic also featured Issa Rae, Yvonne, Orji, Emmy Raver-Lampman, Gabrielle Union and Dwyane Wade.
In October, Diggs partnered with the car brand to answer questions from fans while testing the Infiniti QX80.
Here’s a look back at the original version of the song by The Proclaimers, followed by credits for the Nature Valley campaign:
Agency: Mindshares Content Lab, Content +
Chief Content Officer: David Lang
President: Greg Manago
Production Manager: Janet Morrison
Managing Director: Josh Spiegelman
Executive Producer: Aris Piliguian
Executive Producer: Dave Murphy
Head of Innovation: Kelsey Whitaker
Producer: Grant Lipschultz
Main designer: Ben Chiang
Associate Director: Aydin Abdollahi
Managing director: Shari Schraber
Managing Director: Dan Richardson
Director: Valerie Henninger
Talent: Burns Entertainment