LOS ANGELES, CALIFORNIA – NOVEMBER 13: Gina Carano attends the premiere of Disney + “The … [+]
Actress Gina Carano is back on trend on social media, not for the reasons the The Mandalorian breakout star could be so excited about. Disney + series fans have called for the fitness model and former mixed martial artist actress to be laid off, and earlier this week the hashtag #FireGinaCarano started the trend.
It did so after the official Star Wars Twitter account (@starwars) shared a post about the people lost to Covid-19.
Shortly after many fans turned to Twitter, they argued that Carano was an anti-masker and had spread misinformation about the disease. Disney has not commented, but Carano was quoted by the British daily Daily Mail as saying, “People have to be okay with conversations. With difficult conversations, with different opinions. What’s wrong with having different opinions?”
Apparently, a lot of fans agreed and on Saturday, January 30th, demanded that the hashtag #WeLoveCaraDune be shared on all social networks related to Carano’s character. Of course, it has already set trends by calling up the hashtag.
Cancel fan game or culture
Ms. Carano has been a lightning rod since the summer of 2020 when she was asked by fans if she would add pronouns to her biography to show solidarity with the transgender community. Her response of “boop / bop / beep” – which was supposed to sound like the droids in the science fiction series – didn’t land on fans.
Then their support for President Donald Trump after the 2020 presidential election was apparently more than some fans could handle.
The question is whether such an answer to their very personal opinions is justified.
“The blacklisted idea seems to be coming back and I don’t think it makes sense, and I think that behavior will affect freedom of speech,” warned Rob Enderle, technology industry analyst at Enderle Group.
“Carano has conservative views that I disagree with, but I haven’t seen anything anywhere [that] She instigated violence or exceeded hard limits in behavior, “explained Enderle.
Beyond a role
For actors, what they say in their personal lives can certainly damage their “brand image” and even lead to their termination. Cara Dune is almost as popular with fans as “Baby Yoda,” but as the support hashtag shows, it’s still about the character and not really Carano.
While Disney had “drugged” some actors – notably the late Peter Cushing and Carrie Fisher for the film Rogue One – remaking a role in Star Wars was never out of the question. Is it possible that Carano could leave even if Dune doesn’t quit, or worse, it breaks up?
“Disney is very conscious of its brand image and it wouldn’t be uncommon for them to stop working with an actor they believe has been held accountable,” said Enderle. “It’s a business after all, but since Walt Disney himself was quite conservative and had some questionable views, this type of reporting will make you nervous. This problem was the reason; in the past, companies warned employees not to take public political positions when they did.” Positions that caused damage to brands or sales, the employees who caused the problems could often be fired. “
It’s not just actors who might be on the literal “line of fire” for comment. However, social media, which is both “official” and “chatty”, has taken this to a new level.
“Actors can become the faces and ambassadors of the companies they work for, but even CEOs can be fired if their public views create image problems for their companies. An actor has far less protection than a CEO,” said Enderle. “This finding is one of the huge problems with social media. The people who run these services should work harder to mitigate a user’s ability to inadvertently end their career with a poorly thought out post, repost, or the like. Yes “Social media can make you better known, but it can also change your life and not in the right way.”
Where earlier a publicist might have been there to review every word an actor said, this is no longer the case today. Perhaps, however, technology could help – almost droid-type.
“An AI application that knows about the user and can warn them about doing something stupid or preventing them from doing something stupid is an important feature that we are currently lacking, and this event again shows the need for such a feature,” added Enderle added.
The other notable equation in the dueling hashtags that Ms. Carano is involved in is the power not of the mystical power, but of the very real fans. An opinion of a few can be quickly expanded when posts are shared, reposted, and retweeted.
“Fans will always find a way to speak up, and with today’s technology, speaking to the world is just a click away,” suggested Josh Crandall, principal analyst at Netpop Research.
“The power to make a branding statement about an artist, celebrity or product terrifies the companies that draw or are in any way connected to the potential public relations vortex,” added Crandall. “Corporate PR is constantly putting out fires, and it’s getting worse day by day. Whenever there is the potential for negative setbacks, companies switch tactics to change a product or suppress an individual’s voice. It’s such a shame to see a few obnoxious people on Reddit or Twitter can sway good intentions and provocative thinkers. “
At the same time, it is more important than ever for professionals in all areas to recognize the potential for PR problems at the end of their careers and to rethink how they engage in social media.
“Maybe we need to rethink the adage that ‘any press coverage is good PR,'” said Crandall. “When an artist, actor, or other celebrity is associated with companies that may be linked to their controversial personal views, they need to be careful about what they share on social media because of the potential backlash. The fear is for many companies before a The growing PR problem is not worth the relationship with the individual and the company will end the relationship. As a result, understanding the ramifications of our actions online is more important than ever. “
Move over to writing letters
While fans never really had the same power to demand the overthrow of a star, they have used letter writing and similar campaigns to save shows. The same thing could perhaps be done to save the next cult classic, but as we’ve seen, this could lead to the ending of a star – but at the same time students have voided college admission and quite a few have been subjected to disciplinary action based on what they posted.
“Unlike letters on social media, the backlash can be quick and the damage can hardly be mitigated, even if you haven’t done anything wrong,” said Enderle. “If social media companies don’t correct this vulnerability, I can see companies making the absence of platforms a condition of employment.”