EA Sport Campaign Promotes Playing More Football to British Asians

Despite their shared passion for the sport, there is a shortage of British Asians playing professional football. The new campaign from computer game manufacturer EA Sports will focus on the latest version of its long-running FIFA 21 series. Backed by Channel 4’s $ 1.4 million (Diversity in Advertising Competition), Adam & EveDDB’s campaign focuses on …

Comments are closed.