Facebook Gaming adds new monetization for video-on-demand creators

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Facebook Gaming adds monetization tools for YouTubers who focus on video-on-demand.

Facbook said gaming developers continue to build meaningful communities and generate significant revenue from Facebook Gaming. Whether you’re pursuing a full-fledged career, pursuing a sideline, or creating content just for fun, Facebook Gaming creates monetization tools so developers can thrive on the platform.

This means that Facebook Gaming is following the creators of YouTube.

Stars for gaming videos on demand (VoD)

The platform is taking steps to support pre-recorded and edited game videos (video-on-demand or VoD). They start monetizing and testing how people support their favorite creators by broadcasting “Stars” while watching VoD content. This is a new way for viewers to show that they are fans outside of the live stream.

With VoD, the creator can set a stars target for videos in a dashboard and follow it in real time with the stars received from viewers. Star-rated VoD content displays messages that contain stars in a ticker, and animations are played when people send them. To deepen the connection between the developers and their fans, Facebook added tools that allow the developers to respond to star senders individually or in batches.

Fans can buy stars. This program is being piloted with a small group of developers with the hope of having a broader rollout soon.

Live breaks during live streams

Facebook Gaming is also testing new tools for live developers to make money while engaging with their communities. Live Breaks is a new form of mid-roll ad for partner gaming developers. Live pauses are manually triggered in 30-, 90-, or 150-second pauses that contain a mix of standard mid-roll video ads and creator or viewer-generated content such as highlights and clips of amazing games or curated calls to action for viewers.

Calls to Action can include videos to let an audience know about celebrities and fan subscriptions, or calls to join a Facebook group. Live Breaks are only available to a limited number of partner game developers and will be rolled out more widely after this initial test phase.

The level up program

Level Up is the first station on the career path as a developer of Facebook games and offers developers the first tools with which they can start their communities and benefit from their content. To make live streaming accessible to as many people as possible, Facebook Gaming is expanding Level Up to the following regions: Hong Kong, Kenya, Nigeria, Norway, Paraguay, Sri Lanka, Switzerland, Ukraine and Venezuela.


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