Getting Closer to Consumers Through In-House Data With Pepsi’s CMO

As part of the CMO Reboot Playbook: Realigning Resources for a Modern Marketing Support Mix, Pepsi CMO Greg Lyons shares how Pepsi uses internal data to build authentic relationships with its customers. Find more games from top CMOs and brand leaders here. THE CHALLENGE As marketers, we are on our way to making better decisions …

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