Video is king, and it’s becoming increasingly important for brands to create and share video content with their audiences. Currently, around 85% of companies use video in their marketing strategy. Much of this is due to the improved access and affordability of video editing tools.
Various video editing tools are available depending on your needs. So we’d like to dwell on a few that are perfect for your brand’s video marketing strategy.
Basic video editing tools
If you’re still learning how to create video content and you’re looking for a tool that is relatively easy to use and free, here are three great basic video editing tools.
iMovie is a free video editing program that comes automatically with Mac and MacBook computers. It can even be downloaded on iOS devices for editing on the go with your iPhone.
Just upload your video file and use the drag-and-drop interface to easily crop, trim and edit your video.
iMovie has a library of transitions that you can use to spice up your videos and it supports 4K resolution. This editing software is the perfect launcher for Mac users, especially if they are new to video editing for a YouTube channel or business.
VideoPad is another full-fledged and free video editing software. It’s compatible with Mac OS X devices, and it’s another great tool for creating professional-quality YouTube and marketing video content.
The software itself offers a library of visual effects and transitions to enhance your video creation. You can create a variety of video formats including 3D and 360 degrees.
Similar to iMovie, you can drag and drop your video clips onto the edit strip, trim, and add transitions, slides, graphics, and more.
Next on our list of the best video editing software is VSDC, a free, downloadable editor compatible with Windows computers. VSDC offers a variety of tools including a free editor, video converter, audio converter, and audio CD grabber.
But we’re here to focus on your video tool. As with VideoPad, you can create virtually any type of video format with this software. You also have access to a library of video effects, including color correction and filters. It also offers a video stabilization feature that allows users to make shaky videos smooth and easy to use.
VSDC is another tool that is ideal for making marketing video, whether it is a sales video, an explanatory video, or a YouTube video.
There is a premium version of the tool for those looking for a more robust video editor.
The two professional video editing programs that we will talk about in a moment are also great options.
Professional video editing tools
If you are looking for a more detailed editing software that suits your expertise and the type of video content you want to create, here are some quality options.
4. Premiere Pro
The Premiere Pro video editor is one of the more extensive tools available. It can create any type of video content, even 8K and virtual reality.
For video marketing teams who really want to increase video production, Premiere Pro is a great option. You can create interactive videos, high quality sales and marketing videos, short films, a video series, and more.
And for teams who are already avid users of the Creative Suite, Premiere Pro is a perfect fit and works well with all of the other tools available. Its pricing is $ 52.99 / month. This is a great option for brands with larger teams who can manage the full feature list of this tool.
5. Final Cut Pro
The next professional limitless video editor is another tool from Apple – Final Cut Pro. This software gives your video production team a wide variety of options, especially when it comes to creating cohesive video content.
You can create your 4K and 8K horizontal videos while converting and exporting them to optimal sizes for each of your brand’s social profiles. It does this automatically and focuses on the most important part of the video as you trim.
Final Cut Pro comes with a free trial version for your team – of Mac users, since it is an Apple product – to try it out. If you think this is the best video editing tool for your needs, it can be downloaded for a one-time fee of $ 299.99.
Social media video editing tools
While sales and marketing videos are important, you don’t want to forget about one of the most popular types of video content – Social Media Videos!
Finding the best apps so your marketing team can easily create their own videos without relying on the production team can be a significant benefit of your video marketing strategy.
Here are four of the best free social media video editing tools.
The most helpful aspect of services like Promo.com is that they provide you with templates and tools to get you started with your video creation quickly. Not entirely sure what type of video to create? Dive into Promo’s templates section for video ad ideas, Instagram stories, vacation marketing video ideas, and more.
This tool gives you access to photos and video clips, as well as eye-catching text boxes to promote your brand and share a call to action. Add music and other audio to the background before sharing directly on your social media platforms.
Promo gives users two months to get used to their tool and learn more about its various features. After that, you can get started on the Premium plan from $ 49 / month.
Lumen5 is another great creative tool for creating social media videos that your audience will love. Their tool allows users to storyboard your video idea, choose the layout that works best for you, and add audio to the background to finish it off.
The video editing software also offers a library of templates to help your team get started. The AI-powered tool is a great way to ensure your end product is always engaging and your target audience converts. You can create videos for Instagram Stories, Facebook Ads, Twitter, LinkedIn, and even YouTube intros.
Lumen5 has a forever free plan that allows you to create and download three videos per month with their watermark. For a premium plan with no Lumen5 branding, it starts at $ 29 / month.
Biteable is a popular tool for creating bite-sized social media videos. And as the tagline says, it’s a pretty quick and easy video editor.
Another tool that initially gives you templates is so that users can easily bring their own ideas to life from scratch. Your editor offers stock videos to put in the background of your videos, as well as animated text options to share your messages.
Users can also upload their own video clips to create more branded and personal videos and include their branding style guide to keep all fonts and colors together.
Biteable has a free plan with unlimited downloads, but all videos are watermarked. To remove this branding, paid plans start at $ 29 / month.
As you can see on the InVideo homepage, they offer a variety of different social media video sizes, from stories to landscapes to squares. InVideo enables your team to create engaging video content that will help you break away from the boring static content that populates social media platforms.
Start with a template and customize it to include your messages, branding, video background, and more. Add animation to the elements on your canvas to further enhance your video content before downloading it to share on social media using your social media scheduling tool.
InVideo offers a free plan with up to 60 watermarked downloads per month. To get access to more premium features, sign up for a paid plan starting at $ 20 per month.
Create engaging videos with the best video editing tools
Are You Ready To Improve Your Video Marketing Strategy? While most of these top video editing software will automatically adjust your social videos to fit each platform, it is still a good idea to keep up with the latest social media video specifications so you know that all of your videos are at the optimal size.