How Europe’s ‘Mr. TikTok’ Sees the App Growing in Importance, for Users and Advertisers

The rise of TikTok continues worldwide and especially in Europe, where the social media app now reaches more than 100 million users per month. This audience is growing beyond Gen Z, or “Generation TikTok” as the company calls it. A year ago, Stuart Flint came from Verizon to become the leader of the platform in Europe and …

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