Every business needs a website. If you’re not tech savvy, you may not know how to start one. These instructions will help you get started. Each step is explained so you know what to do and how to start a website for your business.
There are several routes you can take when launching a website. There are many ways you can take and there are many ways which is why these types of guides are always different. We have tried to make it as easy as possible for each expertise.
Step 1: get a domain name
The first step in starting a website for your business is to get a domain name. Your domain name should be your company / brand name in most cases. However, the choice is still yours. If you can find something more creative than your brand name, go for it.
Use a domain name provider like Namecheap. In addition to the classics like .com, .net, etc., they also have other domain extensions. You can use something like yourbrand.rocks. You can find more information about Namecheap and its domain extensions in our review.
Step 2: Get Web Hosting
Once you’ve chosen your domain name, the next thing you need to do is buy web hosting to host your own website. Check out our guide on how to choose a web hosting provider to narrow down your options.
In this guide, we’ll be using WordPress because it’s one of the best-documented and easiest to use CMS.
Some notable hosting providers include:
- iWebFusion for affordable, shared web hosting. If you are not planning on building a complex website with a lot of visitors, then you can safely use shared hosting.
- Kinsta for fully managed WordPress cloud hosting. Select this option if you want to take advantage of the speed and dedicated resources of a cloud server.
- Vultr, if you want to manage a server yourself and install WordPress yourself. This is not recommended if you are a beginner.
You can explore other WordPress hosting options here.
Step 3: choose a theme for your WordPress website
WordPress has many free (and premium) pre-made themes that you can use for your business. Whatever your business, be it a restaurant or a small consulting firm, there is a great WordPress theme that you can use that fits into this category.
Some resources that would help:
Or you can just use google and find a topic.
The installation of the theme can be done with a few clicks. Most of the themes use a visual editor so you don’t even need programming knowledge to set it up.
Step 4: design and customize your website
Selecting and installing a theme is not enough. You need to customize your website (especially the design) to make your website stand out and better match your branding. This includes using a custom logo, custom images and icons for the sections or blog posts of your website.
Penji is a great service that enables you to get professional designers to come up with your logos and any graphics you need for your website. You can even use Penji for custom graphics for your marketing needs, including social media marketing.
Pay special attention to the design as it is the first thing most people will notice when they visit your website.
Step 5: Promote Your Website
After you’ve officially launched and customized your website, the next step is to promote it. This is arguably the toughest step, and it takes a lot of time and skill to be successful.
There are several ways that you can promote your website. You can use SEO to get relevant search traffic. You can use social media marketing. This is where Penji would come in handy when designing social media content. You can even use offline advertising if the niche you are in is right and use offline marketing to attract visitors to your website. Again, the options are unlimited.
This is the step that you need to focus on. There is no point in starting a website if no one is visiting. You should be using your website to attract new customers or to attract new customers to your small business. There are benefits to owning a website even if it doesn’t help you with the conversion, such as: B. Branding and Brand Awareness. It can even be used to contact you or get more information about the services you are offering. Whatever the needs, there is always a need for a website for your small business.