The rise in the number of job portals in 2021 suggests how increasing employment growth is progressing. Especially in times of the pandemic, the need to find the right job in the right locations plays a crucial role for all job seekers.
This encourages the job portals to engage their users with timely and important updates.
So how do the job portals involve their users?
Push notifications are the answer.
The job portals offer users various job offers and opportunities. Push notifications deliver these updates directly to the devices and job seekers are just a click away to explore relevant vacancies.
Once the users click on the notifications, they will be directed to the job portal. Not only does this connect job seekers to the relevant job notifications, but it also brings repetitive traffic to the website.
The higher traffic brings more visibility to the job portal on the search engine results pages.
How do you implement push notifications for your job portal?
The following are the important parameters to consider when implementing the push notification strategy.
Time and frequency
How often and at what time do you push job alerts?
These are the important aspects of a push notification strategy, be it a job portal or another niche website.
Let’s understand the importance of the timing and frequency of push notifications from a job seeker’s perspective.
Imagine users receiving job notifications at midnight when they are asleep. It is very likely that your job update will be ignored. Or even when users check their devices in the morning, there is a long queue of notifications. And the result? A user can cancel all notifications at once.
Now consider the importance of the frequency of push notifications. Imagine getting job notifications every few minutes. As a user, you would most likely be frustrated and block future job updates from any job website.
Hence, the frequency of pushes and timing play a critical role in building the right engagement when used strategically.
- Keep the frequency of push notifications at 3-5 per day. It’s always recommended to find the right frequency of push notifications by experimenting with your audience beforehand.
You can always check how many push notifications are driving engagement or churning per day. Based on the results, you can optimize your job notifications.
- Send push notifications during the maximum engagement period of job seekers using their devices. In the afternoon, most of the audience is busy with their phones.
More time can also be used when users consume their daily internet feed, which increases engagement.
The right time to send job alerts is directly linked to the increased click rates.
Segmentation of job seekers
Each audience needs to be segmented to get maximum conversions. The target group for the job portal can be segmented according to key parameters such as location, experience, preferred job roles and more.
Job notifications for a specific location
A job seeker can search for a job in a specific location, such as India, the US, etc., or more specific locations such as a state or city.
Segmenting your users by their location is critical as sending general job notifications can lead to higher churn.
Job notifications for specific industries
There are hundreds of different industries and their users belong to their specific niche. Send job notifications to your users based on their relevant industry.
For example, some of your users are looking for a job in the healthcare sector, while others are ready to find a job in the financial sector.
If you send all job notifications to all of your users without highlighting the industry they have chosen, it will result in a bad online experience.
So segment your audience based on where their interests lie.
Job notifications based on experience
A job profile may require some prior experience.
For example, an IT job can require 8 years of experience. Therefore, it makes no sense to send your users job roles that are intended for beginners or freshmen. You can create segments based on experience levels, such as: B. Entry level, middle management level, senior level, top C-level executives, etc.
The whole idea behind segmenting your audience is to keep them engaged with their interests and preferences. This in turn leads to an increased conversion.
And you can also think of it from a customer experience perspective.
As a job seeker, I wouldn’t subscribe to a website that sends all general job notifications instead of based on my preferences. Therefore, push notifications should be implemented in such a way that the customer experience on your platform is improved.
A job portal has hundreds and thousands of job vacancies. Simply sending every update through manual push notifications isn’t a smarter option.
RSS-to-Push helps to save a lot of time. A job website can use this feature to automate its push notifications.
Whenever a new job ad goes live, it will appear in the notification area of users’ devices. Before using the job notification automation feature, make sure it goes live for the audience.
Use rich push notifications
Don’t make your job notifications look like other boring not getting engagement like click through rates, view rates, etc. Use high quality images in your push notifications. And make sure to test your push copy beforehand. You can read this detailed guide on how to write push notifications. Some of the other important parameters for creating rich job push notifications are as follows.
- Use notification buttons to prompt users for quick action.
Some of the most popular CTA texts to use are “Apply Now,” “Hurry Up,” “Find A Job,” and more.
- Use emoji to get higher clicks. Using emojis in job notifications improves the user experience and helps job seekers further connect with them.
Push notifications for job portals play a crucial role in ongoing interaction with job seekers. To get more conversions and better engagement metrics, you need to create the segments of your target audience who are looking for work. The key segments can be based on the specific industry, experience, preferred location, and much more.
Job notifications should be delivered carefully, taking into account the user experience. The right push frequency and the right timing play a crucial role in establishing your image as a job portal. As long as you keep the user experience with timely and relevant updates, this type of interaction will work wonders for your platform.
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