How you can Deal with Advertising This Week; Netflix Tops 200M subscribers: Wednesday’s First Issues First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you’d prefer it straight to your inbox, you can sign up for the email here.

It’s officially Inauguration Day, and the move from Donald Trump to Joe Biden has already proven to be the rockiest in recent times. That means things have the potential to be tense today – and brands need to think carefully about how they present themselves on social media. Alex Kalbli, who leads the global social environment at TE Connectivity and is Adweek Executive Mentee, shares some important advantages and disadvantages for approaching the social environment at this sensitive moment.

Get it right: Keeping the pulse of the conversation and the mood through social listening will help managers read the room better as they decide whether their brand’s social strategy should work as usual or be silent. “

The streaming wars rage on, with new players seemingly joining in every day (like Paramount +, which announced yesterday that it will launch on March 4th), but Netflix is ​​rising ahead of the pack, hitting over 203 million this week Subscribers with 8.5 million only added in the last quarter. For the first time, however, Netflix does not shake off its competitors: In a message to shareholders, the streamer recognized the crowded market for the first time.

Meet the competition: Disney +, Discovery +, HBOMax, Peacock and more could catch up.

  • Connected: Peacock is having a great 2021, largely thanks to The Office’s arrival on January 1 on the streaming service after the sitcom left their long-time streaming home on Netflix – and the Summer Olympics to look forward to.

Even if this is not the case, Covid-19 vaccines are a controversial topic. Health professionals and world health organizations face an ongoing battle against widespread misinformation and resistance to the vaccine. That means pandemic retailers who want to keep customers – and employees – involved, are looking for ways to ensure they don’t lose vaccine opponents. As a result, some retailers encourage employees to be vaccinated rather than obligated.

But will this actually convince people to get the vaccine? That’s why Dollar General, Instacart and Trader Joe’s take this approach.

David & Goliath has created purpose-driven work in the past, including for the nonprofit Today, I’m Brave (the brainchild of agency founder David Angelo), and for car maker Kia, which focuses on philanthropy in its two most recent Super Bowl ads Has. Now D&G is taking its purpose one step further with the introduction of a creative impact hub and hiring Blake Winfree and Ben Purcell to make the vision a reality.

Learn more about the hub and read D & G’s previous work.

More current news and highlights:

Continue reading

Comments are closed.