Identified for Previous Model Repositioning, IBM Brings in Carla Piñeyro Sublett as CMO

IBM got the software marketing veteran, Carla Pi? Eyro Sublett, named Senior Vice President and Chief Marketing Officer. Sublett is cited by IBM for her previous work on re-branding for companies like National Instruments and Rackspace, and is now tasked with running all global marketing and branding initiatives. In particular, the Sublett department is responsible for …

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