Lacoste Recruits 7 Creatives to Showcase Its International Appeal in New Spot

Lacoste, the fashion brand that promotes the connection of cultures, celebrates the differences that can bring people together. The newly published advertising campaign “Crocodiles Play Collective” was created by BETC and shows seven creative people who wear the legendary polo shirt in their own style. The campaign was shot in Paris, New York, Berlin, Los Angeles and London and featured seven photographers …

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