For the first episode of 2021, I couldn’t be more excited to welcome Master of Marketing at the Speed of Culture Nick Tran, TikTok’s Head of Global Marketing. But don’t take my word for it. Listen or ask someone in the marketing community. He’ll vouch for Nick’s enduring ability to listen and then capitalize on some of the most viral moments of the day.
Nick has had some memorable moments in Nick’s most recent role as the global leader in consumer marketing for TikTok. Who can forget Nathan Apodaca, the longboarder who sips Ocean Spray while syncing Fleetwood Mac with partnerships with Airbnb, Postmates, and many others? According to Nick, it’s these unexpected moments when people not only use TikTok, but also learn on TikTok what is behind their ongoing “It starts on TikTok” campaign.
Nick is no stranger to the intersection of marketing and culture and has had an interesting career path that only recently started in marketing. Prior to his first marketing internship at Taco Bell, Nick was on the IT side until one day he realized he had to work a shift. After this postponement, Nick has catapulted his career and now wants to give something back.
After joining TikTok in the middle of a global pandemic, Nick was delighted to learn that TikTok is also about giving back. “[In my first month, the question wasn’t] ‘How can we further increase our daily active users? Or how do we drive growth? ‘The question the CEO asked the leadership team was how can we help as many people as possible. Part of that was that we financially set up a COVID relief fund. Globally, it was around $ 250 million plus $ 125 million for startups or smaller companies that went back online with ad credit. So there is a total of $ 375 million. And the question that was asked every day in a stand-up meeting was why don’t we spend more money and resources on more people in need. More quickly.”
When Nick isn’t giving back through TikTok, he’s on a mission to make sure he always thanked those who helped him along the way, as well as teaching people who are just getting into marketing. And don’t miss the fun stories of the famous green slippers and why he is known as the “sock guy”. He always has tricks up his sleeve, or should I say in his socks?
This episode is also available on Spotify, iHeartRadio, and Apple podcasts.