According to recent research by Radix Communications, the biggest barriers to creating great B2B content are shifting internal priorities and interference during the creation process.
The report is based on data from a survey of 105 content marketers working for B2B companies around the world.
When asked what gets in their way when trying to create great content, respondents said that they identified changing priorities, interventions, resources, workload, and poor cross-departmental collaboration as the biggest problems.
Nearly two-thirds (65%) of B2B content marketers say changing and conflicting priorities and unclear information are key issues that prevent great content from developing.
Most B2B content marketers agree with the following statement: “If no one else had to sign our content, the results would be much better.”
Most B2B content marketers disagree with the following statement: “In my organization, everyone agrees what good content is.”
About research: The report is based on data from a survey of 105 content marketers working for B2B companies around the world.