Restoration Rocket Uncovers 5 Helpful Best Practices For The Best Water Damage SEO
Restoration Rocket Uncovers 5 Helpful Best Practices For The Best Water Damage SEO
Having exceptional water damage seo for your water restoration company is one of the most important aspects of a solid marketing plan. SEO brings future customers to your website on autopilot. There are no ads to run, no flyers to mail, and no cheesy TV commercials.
This organic marketing strategy is evergreen, has the best ROI, and sets you up for long-term success. You may already be looking for a water damage SEO company to help you out. If you are, that's fantastic! You're making a decision that far too many business owners never make.
When it's all said and done, our passion is helping restoration companies just like yours grow their business. We've taken the guesswork out of it, and handed you 5 real strategies on a silver platter. We're willing to bet that other marketing agencies will look at this exact page, create a "Free Ebook" from our advice, and give it to you in exchange for your email.
No email this time.
If you like what you see, feel free to get in touch by visiting https://www.restoration-rocket.com/seo-for-water-damage-companies/. If we never hear from you, then we wish you the best, and hope you rocket your water damage company to the top!
1) Use Your Keyword In Your H1 Headings
Let's look at the purpose of H1 tags, why they are important, and how to use them properly for maximum effect. What's the purpose of an H1 tag? H1 tags are found in the background HTML of your website. The "H" stands for heading.
Put simply, it should be the first heading of your page. Typically, they are the largest heading on a page. Combined with H2, H3, and H4 tags, they tell search engines what a page is about.
Why are H1 tags important?
H1 tags play an incredibly important role in SEO. Again, they are important because they tell search engines the general subject of your website in a structured way. This allows search engines to properly classify your website among the millions of others. Search engines will give the most weight to the H1 heading in terms of importance. Other subsequent headings will complement the H1 and provide more content to what the page is about.
How can you get the most from your H1?
Use your primary keyword in the H1 tag. Because it gets the most weight, your keyword has to be there. Don't forget that these headings aren't just for search engines. First and foremost, they are for readers. Generally speaking, the H1 will summarize what your page is about at first glance. So make sure that your keyword is used naturally. If it looks fishy, readers will know and you'll lose trust.
2) Make Sure Your Page Has Images, Graphics, and Videos
Why are images, videos, and graphics important?
These elements are one of the best ways to engage users. Google loves engagement. It tells Google that people are finding the information they want. Content that is deep will have better engagement. What do we mean by deep content? We mean that it gives people the most information possible in the most understandable way possible. We all know that when visuals are available, people get a better understanding of the material. Visuals enhance your written content. Let's be honest, no one wants to read a big block of text. Would you read this page to the end if it was only words on a page? Probably not. In addition, visuals will show up in Google image searches and Google video searches respectively. You want to be in as many places as possible.
Visuals Enhance Text
How can you incorporate these elements? As you're writing your content, think about what visuals you can provide that will help the reader understand better. If you're explaining what black mold looks like, show it as well. If you're describing your mold removal process, show a clip of your team at work. You don't need some over-the-top production. Just simple, helpful images.
If you have an older website, refreshing your images is a great way to keep your content up to date. Used correctly, video can be an extremely powerful form of content and provide a significant boost to your overall SEO strategy. Video helps by combining multiple visual elements with audio. It helps build a more personal connection to the user because you're speaking directly to them. A message from the owner or a few video testimonials can build trust in a truly magical way.
3) Take Advantage of Google Page Speed Insights
Back in 2018, Google introduced its PageSpeed Insights tool which measures page speed with real data from the Chrome Browser. It's a free tool that absolutely anyone can use. Why use PageSpeed Insights? Remember, Google wants to give searchers a good user experience. What's one of the annoying internet experiences? A slow-loading website. Most people won't wait for a website to load for longer than 3 seconds. If it doesn't load, people will leave. If people start leaving quickly, it tells search engines that your site is terrible. You can say goodbye to the chance of ranking in search.
How do you use PageSpeed Insights?
- Go to PageSpeed Insights
- Enter your website URL
- The tool provides a score that summarizes the loading speed
- Review the tips to improve your score.
- Run the tool a few times to ensure you get a consistent result.
It really is that easy. This is one of the most important steps to help you analyze and improve your website performance. This is also a great opportunity to talk about a quick SEO best practice. If Google gives you a tool and tells you to use it, you should probably use it. Don't poke the bear by ignoring them.
4) Hack The Word Count of Your Competitor's Website
Word count is another important metric that goes into the overall SEO algorithm. Why word count even matters? As we talked about earlier, search engines love deep content. Deep content has a high correlation to the length of the content. That's because, in order to describe something in-depth, you usually have to use a lot of words to do it. So, if your website covers a topic in-depth, search engines will recognize that it's extremely helpful to readers.
A word of caution:
Search engines like Google aren't stupid. You can't throw 2,000 words of gibberish onto your website and expect good things to happen. You'll likely see the opposite effect if you try to be cute.
Why do you need to know your competitor's word count?
There is not a perfect word count for ranking. Knowing your competitor's word count gives you a benchmark.
If you want to rank for "water damage restoration company Atlanta" and all of your competitors have a 1,000 word page, you know that at a minimum you need a 1000-word page to compete. You probably need at least that to compete.
So how can you hack the word count of your competitors?
We suggest using a chrome extension called Keywords Everywhere. All you have to do is enter a search phrase into Google and hit enter. Each result will now display the word count found on the page. In less than 10 seconds you can quickly see your competitor's word count. Now you know EXACTLY how many words your website needs to be to rank on the first page.
5) Have A Creative 404 Page
What is a 404 page? A 404 page is the page you land on when the original page you looked for isn't available.
Are 404 pages bad for SEO?
Actually, no. 404 pages provide an indirect SEO benefit because they add to a great user experience. They are also there for a reason. They are to inform users that the page they were looking for is no longer available. But what happens next?
How can you have a 404 page that adds to the user experience?
- Don't just send your visitors back to the home page - Offer them alternatives, perhaps a list of your core services, a helpful article, or your most interesting blog posts.
- Stay on brand - Keep the experience consistent with the rest of your site. If your brand generally carries a serious tone, don't use this opportunity to be funny.
- Keep the design consistent - You want your 404 to look similar in style to the rest of your website. You don't want your visitors to think they landed on a totally different website.
At the end of the day, you don't want people leaving your site just because they landed on a 404 page.
You want them to continue to navigate your site and ultimately get in touch!
Wrapping Up Our 5 SEO Tips for Water Damage Restoration Companies
We hope that these tips will help you execute an SEO plan for your water damage restoration company. These are just 5 things to think about. There are dozens of other tactics, strategies, and initiatives that you can undertake. If you aren't able to implement these suggestions yourself, please, get in touch. We're ready to help!
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