Sheraton Rebrand Goals to Convey Lodge Chain ‘As much as Date’ With a Concentrate on Communal Areas

Sheraton Hotels and Resorts, once considered a little sheep in the Marriott portfolio, will be given a new look as a result of the pandemic. This morning the brand unveiled a makeover. Marriott Hopes to “Update” The Sheraton for “The Next Generation of Travelers” to serve more than 40 …