SimilarWeb Customers and Revenue Statistics for 2021

SimilarWeb is a popular web analytics and digital intelligence platform.

The company’s tools span a range of use cases, from optimizing traffic capture to finding leads.

SimilarWeb won its first annual customer in 2013. Five years later, the company had recurring annual sales of $ 50 million. Today SimilarWeb generates an ARR of $ 107 million.

Read on to find a selection of the best SimilarWeb stats for 2021.

Here is a summary of what we’re going to cover:

SimilarWeb Key Stats

  • SimilarWeb has 2.718 Customers.
  • 187 SimilarWeb customers pay at least $ 100,000 per year. You contribute 49% of the company’s annual recurring sales.
  • SimilarWeb brought in $ 93.49 million Revenue in 2020.
  • 576 Employees work at SimilarWeb.

How many customers does SimilarWeb have?

SimilarWeb has 2.718 Customers. The company added 280 New customers since 2019:

year Number of customers
2019 2,438
2020 2.718

Source: SimilarWeb.

SimilarWeb corporate customers

SimilarWeb has 187 Customers paying subscription fees greater than $ 100,000 per year. This is 6.88% the total number of customers.

The number of SimilarWeb corporate customers has increased by 54.54% compared to the previous year.

The following table shows the number of SimilarWeb customers who are spending more than $ 100,000 per year since 2019:

year Number of customers (share)
2019 121 (4.96%)
2020 187 (6.88%)

Source: SimilarWeb.

SimilarWeb Fortune 500 customers

120 SimilarWeb customers are on the Fortune 500 list. In other words, 24% of the entire Fortune 500 are subscribed to SimilarWeb.

Source: SimilarWeb.

SimilarWeb sales

SimilarWeb generated $ 93.49 million in 2020. That is an increase of 32.44% compared to the previous year.

SimilarWeb’s sales have increased 1.81x since 2018.

Here is a table with full data on SimilarWeb’s revenue since 2018:

year revenue
2018 $ 51.54 million
2019 $ 70.59 million
2020 $ 93.49 million

Source: SimilarWeb.

SimilarWeb sales by region

The US market is generating $ 41.44 million for SimilarWeb in 2020. That matters 44.32% of the company’s total sales.

SimilarWeb’s US sales increased by 39.06% during the last year. Meanwhile, global growth stands by 32.44%.

The following table shows SimilarWeb’s revenue to customers in the United States since 2019:

year Revenue sharing)
2019 $ 29.8 million (57.82%)
2020 $ 41.44 million (44.32%)

European customers have contributed $ 28.8 million to SimilarWeb’s revenue in 2020. Revenue from Europe increased by 33.09% slightly faster than the global growth rate since 2019.

We have recorded SimilarWeb’s sales in Europe since 2019:

year Revenue sharing)
2019 $ 21.64 million (30.65%)
2020 $ 28.8 million (30.8%)

SimilarWeb is registered in Israel and tracks revenue from its home country.

Israeli customers have helped $ 1.32 million on SimilarWeb’s revenue in 2020. The region has shown 57.33% Sales growth last year.

Here is a table of SimilarWeb sales data from the Israeli market since 2019:

year Revenue sharing)
2019 $ 839 thousand (1.19%)
2020 $ 1.32 million (1.41%)

SimilarWeb generated $ 16.07 million from the Asia-Pacific market upwards in 2020 16.79% about 2019.

This makes it SimilarWeb’s slowest growing market.

Here’s the growth in the Asia Pacific market since 2019:

year Revenue sharing)
2019 $ 13.76 million (19.49%)
2020 $ 16.07 million (17.19%)

SimilarWeb’s revenue from other international markets (outside of the US, Europe, Israel and the Asia-Pacific region) was achieved $ 5.86 million in 2020. That is an increase of 28.79% compared to the previous year.

Here is a table showing SimilarWeb’s international earnings since 2019:

year Revenue sharing)
2019 $ 4.55 million (6.44%)
2020 $ 5.86 million (6.27%)

Source: SimilarWeb.

SimilarWeb ARR by customer segment

49% SimilarWeb’s annual revenue comes from 187 customers, each contributing at least $ 100,000 per year.

The other 93.12% Represented by SimilarWeb customers 51% the entire ARR.

Here’s a breakdown of SimilarWeb’s ARR by customer segment:

segment share
$ 100,000 + 49%
$ 25-100,000 32%
$ 0-25,000 19%

Source: SimilarWeb.

SimilarWeb operating costs

SimilarWeb’s operating costs added up $ 91.74 million in 2020. That’s over 38.6% since 2019.

Sales and marketing were SimilarWeb’s biggest effort. The company issued $ 53.69 million in this department.

Research and development costs made up a further share $ 22.09 million.

Here is a full breakdown of SimilarWeb’s 2020 operating costs:

category Operating expenses (share)
Research and Development $ 22.09 million (24.08%)
Sales and marketing $ 53.69 million (58.52%)
General and administrative $ 15.97 million (17.4%)

Source: SimilarWeb.

SimilarWeb acquisitions

SimilarWeb has acquired 3 Company as a whole.

TapDog, Quettra, and Swayy were all acquired in 2014-2015. The company acquired Quettra for $ 10 million. Swayy was bought for an estimated $ 5 million.

Source: Crunchbase.

How many people work at SimilarWeb?

SimilarWeb has 576 Employees. 369 of them (64.06%) are based in Israel. The rest 207 Employees (35.94%) work in the United States, Europe, and the Asia-Pacific region.

Here is a table with a full breakdown of SimilarWeb employees by region:

region Number of employees
Israel 369
United States 120
Europe 67
Asia Pacific 20th

Source: SimilarWeb.


That’s all for my round-up of the 2021 SimilarWeb stats.

Hopefully you’ve learned something new about SimilarWeb and its growth story.

SimilarWeb plans to go public in 2021. It will be interesting to see how investors react.

Do you think SimilarWeb is a good web analytics tool? Or are there better products on the market?

Don’t hesitate to let me know if you think I may have missed anything on this page.

Just drop me a line in the comments below and I’ll get back to you soon.

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