Sommer Ray is the face of an IMARAЇS Beauty, a new skin care gummy line. She shares her thoughts … [+]
Sommer Ray, 24, is one of the original Instagram models. Since 2013, she has gained over 25 million followers on Instagram by posting and modeling training videos. “I started out as an Instagram model,” Ray said on a Zoom call. “But you know, I’m trying to break the ‘model’ and get out of there.”
Imara’s Beauty Co-Founder. Left to right: Felicia Hershenhorn, COO; Sommer Ray, CIO; Aaron … [+]
Ray has been involved in bodybuilding since she was a teenager and has always had a health-oriented mindset and outlook on life. After opening her own merch and shop, Ray wanted to take the next steps in advancing her career in health and wellness when she was contacted by Felicia Hershenhorn, a co-founder and COO of a new Canada, in March 2020. based company called Imaraïs Beauty, which specializes in vegan skin care gums.
“I approached summer at the beginning of the pandemic about becoming CIO because of their track record of innovations in wellness,” says Hershenhorn. “For us at Imaraïs, our goal is to revolutionize the traditional skin care industry that confuses us as consumers with ingredient profiles that are difficult to pronounce and difficult to understand. Instead, Imaraïs offers our customers simple ingredients and access to information about where those ingredients come from, giving people more freedom of action in their skin care. Imaraïs Beauty is a sexy, simple and sustainable skin care product. ”
The three active ingredients in Imara’s skin care gums are seaweed, a vegan squalane, and a form of fast-acting vitamin C. When users eat the recommended amount of gums per day for two months, they can supposedly expect to see their skin maintain a healthy one Shine. A bottle of GLOW by Imaraïs Beauty sells online for $ 49 and contains 60 gummy candies in the recyclable tube.
Exclusive Zoom interview with Sommer Ray
Sommer Ray shared her deeper thoughts in an exclusive interview.
In an exclusive Zoom interview with Sommer Ray, she discussed the motivations and experiences that inspired her as an Internet mogul.
Jackson Weimer: Kanye West once said, “Look at Lady Gaga. She was the creative director of Polaroid. I like some of the Gaga songs. What does she know about cameras? ‘ What does the role of the Chief Innovation Officer mean for you?
Summer ray: I feel like I am a pioneer in what I do on social media. I like to start revolutions. I like to be the leader. This is what Imaraïs Beauty stands for. I just like to do things I believe in and follow my heart.
Weimer: I noticed that this product is vegan certified by PETA. Are you a vegan yourself? Is that what attracted you to this product?
Beam: Felicia, my partner, she is vegan. It’s hard for me to be 100% vegan. You can get the protein you need by staying vegan if you really stick with it, but I have such a busy schedule. I always eat kosher because I just love animals and the way they are killed is just terrible.
Weimer: Are you refraining from posting on social media and focusing on other opportunities like this one?
Beam: I don’t think social media is going anywhere. Somehow there is no escape. I want both. Of course Instagram is where my business lives and where my fans are, but I also want to reach people outside of it and not just live and die from my Instagram.
Weimer: What professions did you look at before you succeeded online?
Beam: I loved babies when I was very young. I wanted to be the person who pulled the baby out of mother. Before I hit social media, I competed as a bodybuilder. I wanted to do my training as a personal trainer. Then I started making money on social media and realized that I can train a lot of people. So I’m still doing what I wanted to do.
Weimer: You are one of the 250 most-followed Instagram accounts. Have you ever turned on all of your sound notifications and then posted something?
Beam: Haha, I don’t have a notification on anything. No, but that sounds like an interesting experiment!
Weimer: Which social media platform do you browse and post the least on?
Beam: TikTok for both. It is the most poisonous. If I ever open the app, I’m always there way too long.
Weimer: What’s your favorite meme of all time or right now?
Beam: I don’t even know haha. I try not to spend as much time on my phone. What is a meme these days anyway?
Weimer: What do you think about simping and the simp culture? What is your mindset when you know there is a subreddit of 27,000+ members adoring you?
Beam: I love my simps. Someone like me would definitely love her. I have nothing against them. I don’t really get it very much. Every guy should be a simp for his lady.
Weimer: You made a Club Penguin reference in a FaZe Clan video. What is your favorite color of puffle and why?
Beam: Back then, the pink puffle was my favorite. I wasn’t allowed to talk to boys until I was 15. I was very sheltered. So I went to Club Penguin and talked to my brother’s friends on chat. You can only choose the pre-made sets. I wasn’t allowed to play video games, but my mom let us play Club Penguin because she thought it was harmless. So it was a lot of fun.
Weimer: Why did you decide to stop posting on YouTube and move on on TikTok?
beam: On YouTube, you need someone to edit and film your videos. It’s more work. You need to create thumbnails. It needs more thought out. I just have a lot of other things in my life that I focus on. I think I’ll come back to YouTube. I just took a little break. TikTok is easy. I can set up my own phone and film a little five second video.
Weimer: I noticed that you love snakes. You were a farm girl who grew up in Colorado. Is that a carryover?
Beam: I grew up with every animal imaginable. We had hedgehogs, snakes, rats, hamsters; I had it all. I just love animals and that’s a big part of my Imara stuff too.
This conversation has been reduced and edited for the sake of clarity.