Sweet-Coated, Shiny Pink Mac & Cheese? Kraft Cooked It Up for Valentine’s Day

Send a bouquet of roses on Valentine’s Day? It’s so unimaginative. Life-size teddy bear or heart-shaped photo frame? The news from yesterday. Kraft believes that consumers should skip such saccharin gestures and go straight for a sweet tooth this year. The traditional brand, which grew in popularity during the pandemic, has just launched a limited-time, candy-coated product …

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