Browsing Tag

Paid

Paid Social Media: Worth The Investment?

Social media advertising spend is expected to top $47.9 billion in 2021. That’s nearly 20% of the total expected advertising spend by all North American businesses this year. The amount of money spent on paid social media ads has been…

How to Target Parents Through Paid Ads

One of the tricky things about this is the fact that parents are such a diverse group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA…

How to Promote Your Podcast Through Paid Ads

Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults…

How to Target Tourists Through Paid Ads

The tourism industry is rich and exciting, full of cultural knowledge, shared experiences, and career-building opportunities for marketers. It’s true. The tourism industry we know today was largely created by advertisers. Before the…

How to Target Generation Z Through Paid Ads

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021,…

How to Target Generation X Through Paid Ads

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target…