This AI Platform Decided Which Tremendous Bowl Advertisements Motivated Viewers to Purchase Merchandise

As is tradition, there has been a lot of talk in the past 24 hours about which Super Bowl ads were the best, worst, funniest or most heartwarming. But what ads actually inspired people to buy things? Influential, an AI-powered platform powered by IBM’s Watson, analyzed 278 million social media posts all night in order to respond …

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