3 ways to increase sales through marketing
from Adam | 18th November 2020
Marketing is known as the blood of business. Even if you have an exceptional product, if they don’t know about it, nobody will buy it. This is where marketing comes in. There are many different ways that you can market your product. The gist of this, however, is that you need to know who would benefit from your product or service and how to get in touch with them. This depends on your target market, but in most cases it is relatively similar. Here are three ways to increase sales through marketing.
1. Weekly Ads and Promotions.
If we look at Walmart’s weekly ad as an example, we can see that they have a detailed list of all of their promotions for that week. People love to save money. It’s just a fact of life. If someone walks in and sees an item that has been discounted by 50% to $ 10, they are more likely to buy that item than if it were simply marked on the shelf with $ 10 as the starting price. Why? Because they want to take advantage of the opportunity they know is a limited time offer. If they don’t get into the sale now, they could essentially lose $ 10 if they come back later to buy the item.
Special offers, coupons and mail discounts are proven to work! The reason is that most people don’t know what they want or need until it is presented to them. Most of the time, people see a problem when it is caused by the presence of something, but often miss it when it is caused by the lack of something. Promotions bring to light the absence of your product for a potential buyer.
2. Social media marketing has become a major influencing factor in modern marketing.
The best part is that it now naturally shows up in their staple diet. Most Americans spend an hour or two a day scrolling through social media. Social media marketing puts your advertising right on the scroll path. What’s even better is that because of “cookies”, you only pay for advertising to potential buyers. In addition, most social media ads have a direct link to your website for customers to shop from. Not only does this bring your product to market, but it also gives buyers the option to purchase your product locally.
3. Word of mouth marketing.
Quite simply, this is the best form of marketing. Word of mouth marketing is simply having people talk to their friends about your product. Because of this, you want to make sure that your product has actually benefited from it and that they are talking positively and not negatively about your product. Ultimately, however, this form of marketing does not cost you anything. If you can create a product that will be talked about, this is free marketing for you.