Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding a diverse photography can be a challenge!
Look no further. Here are 3 black stock photography websites that are changing the game of stock photography:
Why brands should use different stock photography
Long gone are the days of cheesy, general photos.
There are hundreds, if not thousands, of creative stock photographers sharing their work through official stock photography websites.
The problem? So many of these stock photography websites don’t have a huge variety of different images and photographers to choose from.
In 2021, it’s time to diversify your content and actually represent different communities on your social channels.
3 stock websites to find different images:
- CreateHER Stock
These black-owned and operated stock photography websites have one thing in common: They want to create a space where marketers can find various stock photography photos that are appropriate for their audience.
These websites are perfect if you want to diversify your social media content. Plus, they’re a lifesaver when you’ve hit a creative block or don’t have the capacity or time to absorb new content.
# 1: diaper
In 2017 the founders of the Influencer Management Agency, SHADOWbecame frustrated with the lack of diversity in the stock market.
And so they created diaper – a website that “offers startups, brands, agencies and everyone else beautiful, high-resolution photos of black and brown”.
From lifestyle to photography in stock, diaper has a wide variety of different photos to choose from.
You can browse images by collections, selected images, or their curated categories, including: Active, Food, People, and more.
In addition to browsing photos, you can also find BIPOC photographers through their website.
Many of the photos are accompanied by the photographer’s Instagram handle, which is an incredible possibility Diversify the Creators You Follow.
All photos on Nappy are licensed under the Creative Commons Zero (CC0) license. This means that you can use the photos for whatever you want. You can download, modify and share – all for free!
In fact, Nappy encourages you to do it Use your photos however you want. Their website says, “The more you use them, the more we do to improve the way blacks and browns are represented in the media.”
# 2: TONL
Founded by creative entrepreneurs Karen Okonkwo and Joshua Kissi, TONL aims to “transform the idea of photography by showing images of different people and their stories around the world”.
In an effort to break down stereotypes and prejudices against blacks and browns, TONL shows the many ethnic backgrounds of everyday people.
You can explore their diverse photos in their creative, easy-to-search-through sections (with a fun twist):
- To take
TONL offers a range of affordable monthly subscriptions. And if you’re not looking for a monthly commitment, you can also buy photos at the the map.
# 3: CreateHER Stock
CreateHER StockNeosha Gardner launched a “Authentic Image With Melanized Women Goal” in 2015 after trying to find resources with women who looked like them.
“We’re proud to say that we serve people of all races and ethnicities who find great use in our content – especially for black women and most of our everyday lives.”
Calling themselves a “digital pantry,” they offer images that can be used to create lifestyle, business, and everyday content for bloggers, creatives, and growing influencers.
CreateHERStock has several subscriptions on its website. Depending on your business model, you can choose from several pricing plans, e.g. B. Influencer, blogger or brand.
And if you’re not ready to commit to a subscription but still want a taste of what they are doing, then this is your place Download more than 185 images free.
NOTE: The images on CreateHER Stock are for non-commercial use. That means you are not allowed to sell these images or give them to third parties or profitably.
And there you have it – 3 different stock photography websites to use when planning your social content.
When you seamlessly incorporate different photos into your social strategy, you are not only more inclusive, but also support black business owners and BIPOC creators.
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Jessica is a creative problem solver and content writer. Jessica is from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.