Trump’s Nice Deplatforming; The World’s Most Costly Artwork Piece: Thursday’s First Issues First

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be posting the content every morning on Adweek.com for First Things First (like in this post). However, if you’d prefer it straight to your inbox, you can sign up for the email here.

Since last week’s Capitol uprising, Trump has practically become a social media pariah. Twitter blocked his beloved account and then issued a permaban to incite violence. Facebook and Twitch have suspended his accounts for the remainder of his presidency. Then there is the temporary ban on YouTube, and even TikTok, on which he is not present, removed videos of his speeches with unfounded electoral fraud claims.

And there follows another platform on which Snapchat permanently blocks the president’s account.

If you’re the average college graduate, you spent $ 180,000 on your degree – and you still have the crippling job of paying it back. Natural Light has turned this collective burden into “the world’s most expensive work of art,” which is shaped like a swirling hurricane of 2,600 real diplomas rented by college students for $ 100 each.

Enter the vortex: The piece has been named the “Da Vinci of Debt” after the most expensive work of art ever to be sold at auction.

Super Bowl LV is going to be unusual for a myriad of reasons. One of them is how – and which – advertisers appear on the big game. We’re already seeing differences as many brands that regularly display ads during the game, including Pepsi (Pepsi brand only, not PepsiCo), Hyundai, and Olay, turn off the option this time around. Meanwhile, brands like Fiverr, Vroom, and Scotts Miracle-Gro, which have done well over the past year, are promoting the Super Bowl for the first time.

Check out the details of these three campaigns – including the Vroom ad already published.

  • Also discover the Super Bowl LV Ad Tracker: It’s that time of year again! Our 2021 Super Bowl Tracker has been unleashed. Join us in the run-up to the big game as we celebrate the most important part of the event – the ads. We will document the entire action here. So look for daily updates.

Lawmakers and regulators focused on both protecting consumer privacy and maintaining competition may have to consider some tradeoffs. This is a conundrum revealed by recent investigation into Google’s proposed changes to its web browser. When the UK authorities investigate the Google Privacy Sandbox as a post-cookie online ad solution, they need to determine if that would strengthen the tech giant’s dominance even further.

A balancing act: “It will be good to draw a line on what Google can and can’t do in the UK.”

We have learned in recent years that systemic racism and other prejudices can creep into artificial intelligence even if the developer does not intentionally train these assumptions. At CES 2021, Annie Jean-Baptiste, Head of Product Inclusion at Google, explained several ways her team is creating prejudice from the data on which machine learning is based.

Ending AI Bias: It’s about accountability and creating a common language for discussing diversity.

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