Top line
Twitter suspended the MyPillow account on Monday after its CEO, Trump ally Mike Lindell, used it to evade his own ban from the platform. This was another consequence for the company, which became increasingly embroiled in Lindell’s public controversy.
My PillowCEO Michael Lindell can be seen outside the door of the west wing of the White House on Friday. … [+]
Photo by Jabin Botsford / The Washington Post via Getty Images
Key factors
A Twitter spokesperson told Forbes that MyPillow has been permanently banned for violating the social network’s ban evasion policy, which means Lindell used the MyPillow account to circumvent its own ban.
Lindell used the MyPillow account to tweet on Sunday morning: “Jack Dorsey is trying to cancel me (Mike Lindell)!” and that “Jack is found out and should be taken to jail when all is revealed!”
Lindell and other Trump allies, Sidney Powell and Lin Wood, were banned last week over Twitter’s crackdown on misinformation and conspiracy theories in the wake of the Capitol riots that followed Trump’s own ban from the platform.
MyPillow did not immediately respond to a request for comment from Forbes.
Key background
Lindell, a major Trump supporter and donor, first came to prominence for using an untested extract called oleandrin as a potential treatment for the coronavirus despite having no medical background. Since then, he has remained in Trump’s orbit and has been instrumental in promoting the unsubstantiated conspiracy theory that the election was stolen from Trump with the help of Dominion Voting Systems. Lindell even met with lawyers from Trump and the White House in his final week as president, suggesting that the government replace CIA director Gina Haspell with Trump loyalist Kash Patel. Lindell was photographed outside the White House with documents suggesting the possibility of invoking martial law or the Insurrection Act to keep Trump in office.
tangent
In addition to its Twitter bans, MyPillow faces a boycott of Wayfair, Bed Bath & Beyond, Kohl’s and HEB, all of which refuse to sell the company’s products.
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