Twitter Completely Bans MyPillow CEO Amid His Continued Assertions Of Voter Fraud

Top line

Twitter said Monday it had permanently banned MyPillow CEO Mark Lindell, a passionate ally of Trump and continued advocate of baseless electoral fraud conspiracies. This is the latest in a series of high profile suspensions as the platform cracks down on misinformation in elections after the violent mob of pro-Trump supporters storming the U.S. Capitol in early January.

Mike Lindell, CEO of MyPillow, has been banned from Twitter for violating the company’s misinformation … [+] Guidelines.

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Key factors

The company decided to permanently ban Lindell from the platform after repeatedly violating Citizens’ Integrity Guidelines, a Twitter spokesperson told Forbes Monday.

It’s not clear which tweets sparked Lindell’s ban, but Twitter has actively used the policy to remove accounts containing misinformation and conspiracy theories related to the U.S. presidential election following the Capitol riots, including the blockade of former President Trump of his prominent allies and over 70,000 QAnon conspiracy theorists.

A number of prominent retailers have already discontinued MyPillow products after Lindell continued allegations of election fraud following the riot at the Capitol, and Dominion Voting Systems warned him of an “imminent” lawsuit for defamation of his claims.

Twitter and Lindell did not immediately respond to Forbes’ request for comment.

Key background

Social media platforms have come under pressure to take responsibility for spreading misinformation online as exposed pandemics and electoral conspiracies flourish. Twitter, in particular, is being pressured to step up crackdown on Trump and the right-wing accounts involved in promoting widespread election conspiracies that culminated in a violent pro-Trump mob that stormed the Capitol to disrupt the election certificate. Lindell was a leading proponent of baseless electoral fraud conspiracies that suggest the election against Trump was rigged and continued to tout them after Trump’s legal efforts were put down in over 50 courts and Biden was certified as an electoral college winner, which to Dominion voting led systems to threaten legal action. In Trump’s final days in office, Lindell was photographed outside the White House with a document that appeared to read “Act of insurrection now” and “Martial law if necessary”.

What to look for

As more and more right-wing personalities are being ousted by the popular social media platforms, many flock to the lesser-known outlets such as Parler, Gab and Rumble. These outlets are under scrutiny themselves – Gab has been asked to conduct a legal investigation into their role in the riot in the U.S. Capitol, and Amazon Web Services has shut Parler down for having offices that promote and incite violence.

further reading

“You’re Trying to Cancel Me”: MyPillow CEO Says Retailers Drop Brand Amid Unfounded Election Fraud Claims (Forbes)

MyPillow CEO Meets President Over Plan To Install New CIA Director (Forbes)

“Act accordingly”: Dominion warned MyPillow CEO twice of “impending” litigation over electoral conspiracy (Forbes)

Lindell, CEO of MyPillow, says the White House asked him to look for “cures” for Covid-19 (Forbes).

Mike Lindell, CEO of MyPillow, has been banned from Twitter (CNN).

Twitter bans My Pillow CEO who insisted Trump win the election (Bloomberg)

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