Before you start working with an SEO agency, it is important that you know exactly what SEO means.
SEO stands for search engine optimization, which means search engine optimization in Dutch. And that’s what it’s all about, the search engines. The most famous search engine in the Netherlands is of course Google, which is why we only talk about Google in this article.
But what exactly does an SEO specialist do? With an SEO campaign, the website is optimized in such a way that it matches the search behavior of your target group and the guidelines of Google. With the aim of attracting more relevant visitors to your website and increasing the number of leads / sales.
What can I expect from an SEO agency?
Now that you know what an SEO agency does, let’s look at what you can expect. Every agency is different and approaches a campaign in a different way. However, you can expect a number of things during the campaign. If they don’t offer this, you should think carefully about whether you want to work with this party.
- Data and analytics are shared
- Recommendations are presented clearly and conveniently
- Regular contact is maintained
- Results are discussed every month
- The agreements are kept
- You can take the data with you when you stop the campaign
- Black Hat SEO is not used
Tips on how to choose an agency?
When choosing an SEO specialist, it can be difficult to make the decision. To make it all a bit easier, we have listed a few tips for you as the best answer to how to choose an agency.
1. Follow your feelings
The first tip is to follow your gut feeling. If you are talking to an agency and you don’t feel good about it or you still have too many doubts, listen to it. Usually you have those thoughts for a reason and trust is very important in a collaboration.
If you do not fully trust the SEO specialist, see that as a warning. It’s about your website and your company and you don’t let everyone reach that, do you?
2. Read up
Before you start a conversation with an SEO agency, it is good to read in advance. Learn what SEO is all about and why it’s so important. But also look at black hat SEO. This is a technique that is sometimes used to improve rankings and is not within Google’s guidelines. As a result, the results are short-lived or there is no result at all.
3. Talk to multiple parties
Don’t just talk to one party. Look around the market and contact some of them. You become increasingly critical and get a better idea of the differences between them. This way you can determine afterwards who you had the best feeling with.
4. Think logically
Think logically. This is always important when outsourcing work. If things are offered that can never be fulfilled, then you already know that it is not right. Take a look at the website and read reviews on Google. These are the hardest to fake.
5. Ask critical questions
It is important that you ask critical questions and listen carefully to the answers. Prepare well and read up. This way you can ask critical questions and you know what kind of answer you can expect.
You do this with all parties with whom you enter into discussions and you determine with whom you had the best feeling and who gave the right answers. Below you can read which critical questions you could ask.